The fair, which hosts over 1,200 exhibitors, officially opened its doors at the Novi Sad Fair Congress Centre, drawing thousands of visitors and professionals from across the region. Hungary’s 500-square-meter national stand is among the most prominent international showcases, reflecting the country's growing role in regional agribusiness.

The aim of this prominent Hungarian participation is not only to build business relationships and gain insights into market trends, but also to enhance brand awareness of Hungarian companies in the strategically important Serbian market, which shows strong demand for Hungarian products and can serve as a springboard to other markets across the Western Balkans.

Beyond offering exhibition opportunities, CED is also supporting the strengthening of Hungarian companies' market presence through the organization of a professional forum combined with a business networking event. Held as a side event of the fair, the “Smart Solutions for the Development of Agricultural Enterprises” – Hungarian-Serbian Professional Day brings together Hungarian exhibitors and invited Serbian distributors, professional organizations, and business leaders who are open to deepening economic and business relations between Hungary and Serbia.

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