The growing global demand for healthy and sustainable lifestyles has led to a significant expansion of the health, fitness, and wellness industries in recent years. These booming sectors are becoming increasingly important players in the global economy, offering Hungarian enterprises a chance to establish a foothold in the regional trade network.

For the Hungarian exhibitors, the Gesund Leben Messe is a unique opportunity to showcase their product ranges to Austrian and international audiences, while building valuable export market connections. Their innovative solutions and high-quality products aim to attract attention and create new business opportunities in one of Europe’s most dynamic markets.

This debut marks a milestone in Hungary's efforts to integrate its companies into the international health and wellness industry, positioning them as competitive players in a rapidly growing sector.